“There’s nothing better than excelling at a game you love. There’s nothing worse than thinking your accomplishments as a player outweigh your responsibilities as a person.”

– Doug Flutie, Former NFL Quarterback


 Play Video “Jo’El”

Are you a CBIM Advocate?

CBIM Advocates believe in leveraging the power of sports to promote healthy relationships. They are savvy organizers who manage their community’s CBIM implementation. If you are passionate about supporting coaches to deliver the program to their athletes, you’re a CBIM Advocate.

Top 5 on Engaging Men
Download PDF

Getting Started

Start off by gaining support for your CBIM implementation and gathering information about your community’s needs. Follow these steps and get your CBIM work ready to go.

Advocate Organizing Journey
Download PDF
Talk with Your Colleagues

Discuss your plan to implement CBIM with your colleagues to ensure you have support to organize coaches in your community.

Assess Your Community

Identify the schools or organizations where CBIM will be implemented and meet with key stakeholders.

Get to know your Coaches Kit

Become familiar with the program materials such as the Playbook and the Card Series.

Building Partnerships

The success of CBIM depends on strong partnerships. Identify and meet with key stakeholders such as school Principals, Athletic Directors, or influential coaches to gain their support for CBIM. It is also helpful to connect with local experts and violence prevention agencies in your community.

CBIM Organizing Tips
Download PDF
Advocates Guide to Connecting with Schools and Recruiting ADs
Download PDF

101 Clinic Toolkit

This Toolkit contains everything you need to get coaches trained and ready to implement Coaching Boys Into Men at a Coaches Clinic.

Advanced Clinic Toolkit

The Advanced Clinic Toolkit provides CBIM Advocates the tools needed to support coaches with ongoing skills development and multi-year implementation of CBIM.

Toolkit Includes trainings on:

  • Creating Healthy Team Environments for LGBTQ+ Athletes
  • Coaching Practices to Address Racism in Sports
  • Coaching Consent and Boundaries
  • Coaching Healthy Conflict, Breakups, and Rejection
  • Survivor-Centered Approaches to Discussing Sexual Assault
  • And a Guide to Leveraging CBIM Peer Leaders

Coaches Tools

CBIM materials are organized into easy-to-use Toolkits. Explore and download these toolkits for more resources to support your Coaching Boys Into Men work.

Introducing the CBIM Monthly Learning Collaborative

The CBIM Learning Collaborative is a monthly space for CBIM advocates to train with experts and connect with one another on best practices for program implementation, adaptation, evaluation, and more. Sessions are 90 minutes and take place on the first Wednesday of each month 2:00-3:30pm ET (1:00 CT / 12:00 MT / 11:00 PT / 10:00 AK / 9:00 HI).

Register here for upcoming Learning Collaborative Sessions



Athletes As Leaders

Athletes As Leaders, created by the Harborview Center for Sexual Assault and Traumatic Stress, is a Coaching Boys Into Men complementary program for high school female athletic teams. The program aims to empower female-identified youth to take an active role in promoting healthy relationships and ending sexual violence.



Reflect on the season. CBIM includes surveys and analysis tools to help you gather feedback from your coaches and athletes about the program. By collecting information on program attitudes and behaviors, you’ll be able to better prepare for future seasons!

Evaluation Toolkit
Download Kit
Learn about updates to Coaching Boys Into Men resources and training opportunities. Sign up for our email list below!